Strategic communications, digital engagement, and misinformation management for central banks
Strategic communications, digital engagement, and misinformation management for central banks
Strategic communications, digital engagement, and misinformation management for central banks
November 2025
2:00pm - 6:00pm GMT
9:00am - 1:00pm EST
Agenda
14:00 – 14:15
Welcome and course overview
14:00 - 14:15
14:15 – 15:00
Building public understanding by improving tone, trust and transparency
14:15 - 15:00
- How can central banks speak to the public?
- Tools to support successful communication by promoting fairness, clarity, and the use of plain language
- Communicating monetary policy during times of difficulty
15:00 – 15:45
Fighting fraud and managing credibility in the age of misinformation
15:00 - 15:45
- Review how misinformation can spread and the impact it can have on your central bank and financial stability
- Strategies for anti-scam and fraud alerts
- Reaching vulnerable populations with your online platforms
- Developing financial literacy content
15:45 – 16:15
Break
15:45 - 16:15
16:15 – 17:00
Optimising websites and communications channels
16:15 - 17:00
- Design audience-specific content for credibility, accessibility, and inclusion
- Build intuitive, secure websites that promote public trust and engagement
- Manage digital platforms to maintain consistency across updates, alerts, and crises
17:00 – 17:45
A deep dive into social media
17:00 - 17:45
- Strategic use of different social media platforms
- Managing dialog with the public
- How to use analytics and feedback to improve performance and engagement
17:45 – 18:00
Tutor closing discussion
17:45 - 18:00
Learning outcomes
- Craft clear, plain-language policy communications
- Manage misinformation and fraud alerts effectively
- Design audience-specific website content
- Use analytics to refine communications strategy
- Engage with the public across multiple platforms