Strategic communications, digital engagement, and misinformation management for central banks
Strategic communications, digital engagement, and misinformation management for central banks
Speakers
Efetive Eguko
Campaigns lead
Bank of England
Efetive Eguko is the Campaigns Lead at the Bank of England. Prior to this role, Efe dedicated the past decade to spearheading public-facing marketing campaigns for the UK government. Efe has extensive experience advising government agencies and leadership teams of global brands. His expertise encompasses a wide range of areas, including low-cost and paid marketing, crisis communications, event management, media relations, corporate communications, stakeholder engagement, partnerships, and brand management. Efe holds an M.Sc in Marketing Communications from London South Bank University.
James Hotson
Head of strategic communications
Bank of England
James Hotson is Head of Strategic Communications at the Bank of England. He joined in December 2023 to set up this new function. James has worked in communications roles for around 20 years, starting in press offices and broadening across other communications disciplines throughout his career, primarily in external communications. He’s worked in health, transport, energy, legal and financial services, mainly in government and regulatory settings. He has an MSc in Corporate Communication.
Paolo Valenziano
Head of digital content delivery
Bank of England
Paolo Valenziano is the Head of Digital Content Delivery at the Bank of England. He is responsible for the website, publications, and social media functions at the Bank. His passion for digital channels and new technologies has made him the AI expert in Comms, where he’s provided training for colleagues to embrace this new technology, and he has delivered several projects, including the first AI-powered chatbot for the Bank of England website (ChatBoE), and is working on AI focus groups.
Paolo has been at the Bank for 10 years, and has previously worked for a communication agency, a TV network and an events company.
Agenda
14:00 – 14:15
Welcome and course overview
Efetive Eguko is the Campaigns Lead at the Bank of England. Prior to this role, Efe dedicated the past decade to spearheading public-facing marketing campaigns for the UK government. Efe has extensive experience advising government agencies and leadership teams of global brands. His expertise encompasses a wide range of areas, including low-cost and paid marketing, crisis communications, event management, media relations, corporate communications, stakeholder engagement, partnerships, and brand management. Efe holds an M.Sc in Marketing Communications from London South Bank University.
14:15 – 15:15
Building public understanding by improving tone, trust and transparency
- Leading with insight and strategy
- How can central banks speak to the public?
- Reaching wider audiences through voices they trust and on platforms they engage
- Communicating successfully by promoting fairness, clarity, and the use of plain language
Efetive Eguko is the Campaigns Lead at the Bank of England. Prior to this role, Efe dedicated the past decade to spearheading public-facing marketing campaigns for the UK government. Efe has extensive experience advising government agencies and leadership teams of global brands. His expertise encompasses a wide range of areas, including low-cost and paid marketing, crisis communications, event management, media relations, corporate communications, stakeholder engagement, partnerships, and brand management. Efe holds an M.Sc in Marketing Communications from London South Bank University.
James Hotson is Head of Strategic Communications at the Bank of England. He joined in December 2023 to set up this new function. James has worked in communications roles for around 20 years, starting in press offices and broadening across other communications disciplines throughout his career, primarily in external communications. He’s worked in health, transport, energy, legal and financial services, mainly in government and regulatory settings. He has an MSc in Corporate Communication.
15:15 – 15:45
A deep dive into social media
- Strategic use of different social media platforms
- Managing dialog with the public
- How to use analytics and feedback to improve performance and engagement
15:45 – 16:15
Break
16:15 – 17:00
Using AI to improve and deliver targeted communications
- Developing an AI chatbot for the BoE website: ChatBoE
- Using AI deep research
- Personas and content testing with AI focus groups
- Building better interactive web apps with AI
Paolo Valenziano is the Head of Digital Content Delivery at the Bank of England. He is responsible for the website, publications, and social media functions at the Bank. His passion for digital channels and new technologies has made him the AI expert in Comms, where he’s provided training for colleagues to embrace this new technology, and he has delivered several projects, including the first AI-powered chatbot for the Bank of England website (ChatBoE), and is working on AI focus groups.
Paolo has been at the Bank for 10 years, and has previously worked for a communication agency, a TV network and an events company.
17:00 – 17:45
Fighting fraud and managing credibility in the age of misinformation
- Review how misinformation can spread and the impact it can have on your central bank and financial stability
- Strategies for anti-scam and fraud alerts
- Reaching vulnerable populations with your online platforms
- Developing financial literacy content
17:45 – 18:00
Tutor closing discussion
Efetive Eguko is the Campaigns Lead at the Bank of England. Prior to this role, Efe dedicated the past decade to spearheading public-facing marketing campaigns for the UK government. Efe has extensive experience advising government agencies and leadership teams of global brands. His expertise encompasses a wide range of areas, including low-cost and paid marketing, crisis communications, event management, media relations, corporate communications, stakeholder engagement, partnerships, and brand management. Efe holds an M.Sc in Marketing Communications from London South Bank University.