Social Media and Communications Strategy 2022

Marek Petruš is an external relations consultant with deep expertise in financial and economic policy communications. He has worked closely with top monetary policymakers as a strategic advisor to governors in the Czech Republic as well as more than a dozen low-to-middle income developing countries. He has been affiliated with the International Monetary Fund as a short-term expert for central bank communications, advising central banks across Eastern Europe, Asia, and Africa to make their policies more transparent and on modernising their communications. His expertise and experience stems from an assignment as Director of Communications and later chancellor at the Czech National Bank (CNB), preceded by a career with the world’s leading news media companies, including Reuters and the Wall Street Journal. During his tenure, the Czech central bank upgraded its policy communications and brought its transparency and communication toolkit into line with global best practices. These advances helped solidify the CNB’s standing as one of the world's most transparent and best communicating central banks.

Tomáš Nidetzký graduated from the Faculty of Informatics and Statistics at the University of Economics in Prague and completed his postgraduate studies at Oklahoma City University in the USA. He started his career at the Czech Securities Centre. From 1995 he worked as assistant to the Chief Financial Officer of Komerční banka. In 1997 he joined Česká spořitelna, where he worked as director of strategic planning and financial group management until 1999. In 1999 he was appointed Chairman of the Board and Chief Executive Officer of Penzijní fond České spořitelny and from 2000 he was Chairman of the Board and Chief Executive Officer of Pojišťovna České spořitelny.
From 2003 he was a member of the Executive Board and Executive Director in charge of retail financial services at ING in the Czech Republic and the Slovak Republic. In 2004–2010 he worked as Deputy Chairman of the Board and First Deputy Chief Executive Officer of Stavební spořitelna České spořitelny. In 2011–2013 he was director of internal distribution at ČSOB Pojišťovna. Since 2013 he has worked as Chief Sales Officer at NN Czech Republic. In 1999–2004 he was a member of the presidium of the Association of Pension Funds of the Czech Republic and of the Czech Insurance Association.

Oda Faremo Lindholm is an economic historian and works as a senior advisor and community manager in Norges Banks department of communication and external relations. Prior to working in Norges Bank, she worked as a journalist in several different Norwegian newspapers, and as a researcher at Norway’s public broadcaster, NRK. At NRK she also worked extensively with content production to some of NRKs biggest social media profiles. She has also published a successful book (in Norwegian) about critical interaction with social media, called “Bullshitfilteret” (The bullshit filter) .

Marianne Sterner has worked as plain language consultant at Sveriges Riksbank, the central bank of Sweden, for fourteen years. She is part of the strategy group within the Communications Division, which has the task of planning the Riksbank’s communication and adapting it to its various target groups. Marianne has a combined BA degree in Swedish and French and has 35 years of experience as a freelance plain language consultant, mainly in the public sector.

Christian Beslmeisl is the Deputy Head of Communications at the Bank for International Settlements (BIS). His team is responsible for the BIS’s website, www.bis.org, its Social Media channels, intranet and for visual communications services. Christian joined the BIS as a Senior Business Analyst in 2002 and in this role was responsible for developing the BIS’s intranet. He has held increasingly responsible positions at the BIS, including Head of Publishing. Prior to joining the BIS, Christian worked for the Deutsche Bundesbank, with his last position being deputy team leader of the eCollaboration team. Christian holds a degree from the Deutsche Bundesbank University of Applied Sciences

Marek Petruš is an external relations consultant with deep expertise in financial and economic policy communications. He has worked closely with top monetary policymakers as a strategic advisor to governors in the Czech Republic as well as more than a dozen low-to-middle income developing countries. He has been affiliated with the International Monetary Fund as a short-term expert for central bank communications, advising central banks across Eastern Europe, Asia, and Africa to make their policies more transparent and on modernising their communications. His expertise and experience stems from an assignment as Director of Communications and later chancellor at the Czech National Bank (CNB), preceded by a career with the world’s leading news media companies, including Reuters and the Wall Street Journal. During his tenure, the Czech central bank upgraded its policy communications and brought its transparency and communication toolkit into line with global best practices. These advances helped solidify the CNB’s standing as one of the world's most transparent and best communicating central banks.

Marek Petruš is an external relations consultant with deep expertise in financial and economic policy communications. He has worked closely with top monetary policymakers as a strategic advisor to governors in the Czech Republic as well as more than a dozen low-to-middle income developing countries. He has been affiliated with the International Monetary Fund as a short-term expert for central bank communications, advising central banks across Eastern Europe, Asia, and Africa to make their policies more transparent and on modernising their communications. His expertise and experience stems from an assignment as Director of Communications and later chancellor at the Czech National Bank (CNB), preceded by a career with the world’s leading news media companies, including Reuters and the Wall Street Journal. During his tenure, the Czech central bank upgraded its policy communications and brought its transparency and communication toolkit into line with global best practices. These advances helped solidify the CNB’s standing as one of the world's most transparent and best communicating central banks.

Paul Badertscher has been associated with the Bank of Canada for roughly 25 years – earlier as a journalist with agencies Bridge News and Bloomberg News, and later as the Bank’s head speechwriter and now as Director of Media Relations. Over that time, he’s lived through a revolution in central bank transparency. He’s gone from the era where central banks barely tolerated reporters and said as little as possible to today, when central banks are working hard to reach key stakeholders and the public with their messages.

Paul has a Bachelor of Arts Degree from Carleton University in Ottawa and a Master of Journalism degree from Western University in London, Ontario.

Fabiola holds an honours degree in Communications from the University of Ottawa and has over a decade of experience in digital communication. Her career includes roles at the International Development Research Centre, the Canadian Food Inspection Agency, and now the Bank of Canada. She uses her expertise in storytelling and strategy to craft messages that resonate with diverse audiences.

In 2004, joined the National Bank of Ukraine (NBU) on the position of economist responsible for forecasting money market performance. From 2008 to 2019, worked as the Head of Unit, Deputy Head of Division, Head of the Division for Monetary Policy Strategy, Deputy Director of Monetary Policy and Economic Analysis Department. In December 2019, was appointed as a Director of Monetary Policy and Economic Analysis Department. Has contributed to implementing inflation targeting regime in Ukraine, elaborating strategic documents on monetary policy and developing a rules-based monetary policy framework.

Graduated from Kyiv National Economic University with MA degree (with honors) in Finance (2004). Holds a Ph.D. in Economics from Ukrainian Academy of Banking. Has published extensively on monetary, macroeconomic, and modeling issues.

Within the DG Communications at Deutsche Bundesbank Astrid Lipfert is the Deputy Head of Press and Public Relations Division. Her team is responsible for strategic issues of the department, direct communication with the general public, regional communication activities and Bundesbank’s art collection. Astrid has been working at Deutsche Bundesbank for 20 years. She has held several positions in different departments including leading the website team and senior adviser to the Director General Communications. Astrid holds a degree in Central Banking from the Deutsche Bundesbank University of Applied Sciences and a degree in Business informatics.